DEMOGRAPHIC CHARACTERISTICS.

DEMOGRAPHIC CHARACTERISTICS.

             A decision about the business when the entrepreneur defines precisely what the market will be served by the goods. Sosialogi Experts divided society on several social classes. Social class is determined by the level of income, employment, education. This difference will determine their purchasing power. Employers must determine which type of customers they will serve. If you had known, then the public can evaluate the distinguishing characteristics of deomografisnya namely:

1. Strength of purchasing power of potential buyers.

2. Homes if they own or rent, flats, houses Perumnas, BT or luxurious buildings.

3. What job and where they work.

4. Vehicles they use.

5. Age.

6. Family status.

7. Their activities at holiday time.